To highlight in an original way the increasing opening of national junctions and to take note of the
considerable business development. Promote the value that Tgroup offers the customer by giving value to the
service it offers. What is the best way to enhance Tgroup’s exceptional palletised transport service?
Transforming “simple pallets” into contemporary works of art. Treating pallets, the support on which your
customers’ goods are loaded as if they were the goods themselves. So a precious object. So a work of art.
Disobeying the idea that the visual arts cannot be combined with the enormous humanity that lives on road and
rail expeditions. Because if you add value to the service you get value. Value of people, value of service,
value of a customer. More than just an ad campaign. The pallet, the expression of transport that identifies an
entire sector, has thus become the support of artists who have “customised” it through their own style.
Bringing art into the world of transport
How? By creating a partnership with the Academy of Fine Arts in Naples. What better place to choose the artists
who would interpret the challenge of educating the transport world about art and the arts?
Objective: to create
an artistic work starting from a pallet. The opera had to somehow represent Tgroup: the services offered, the
sector of work or, precisely, the distribution of the branches in the country. At
– Museum of Contemporary
Art in Casoria – the young artists of the Academy, together and simultaneously, have worked on their works.
We ship at the same time
Tgroup sends every day, simultaneously from its branches, the goods that are entrusted to it by its customers.
Underline this characteristic of simultaneity by playing with art. Contemporary art, precisely. How the emotion
of art synchronizes artist and
user; how an artistic work at the same time and with different eyes strikes simultaneously to build a unique and
unrepeatable experience. Transport at the same time is enriched with meanings. At the same time, so that the
sender and the recipient are in tune with the same needs. At the same time, we ship as part of Tgroup ‘s
projects dedicated to assisting non-profit associations, cultural development and relations with institutions.
One project, lots of opportunities.
*The works are all on display, to date, at the headquarter of Tgroup in Nola.